Technological convergence and production techniques
Convergent Technology has positively impacted the production of products, as we see more smaller business that aren't the likes of Disney or Sony, created short films or parody videos to entertain their audience. For example, influencers can use apps such as TikTok, as they have full access to creating videos in styles that they choose. This is because TikTok use an app called CapCut that allows you to create your own videos. However, there are some limitations of CapCut, as the app has a premium version that allows you to go full out with editing and adding more unique filters and effects.
Film Made Purely on CapCut
The link here is a trailer of a recent film trailer from actors living in Sierra Leon, who have created their own adaptation of the Marvel Cinematic Universe made with CapCut. This shows how easily accessible it is to have apps that can allow people to use their imagination and make their own content.
The reason why making this film would have been possible to make, is because they could have used Powerpoint for their pre-production they could have made a mind map, and mood boards of example images that can inspire their film. An example of this could be having access to YouTube with Marvel film trailers, or Disney Plus that stream Marvel films. This would allow them to take scenes from certain films and influence that idea into its own. For example, the product is called "The Combat Suit" meaning it could be inspired by the Marvel character Iron Man, as the suit is basically a combat suit.
For Production of their product, the content creators could have used apps such as the camera on their phone or CapCut. The reason why CapCut would be best for filming is because, it has a large storage space, and gives you choices of filters for your film. This allows the producer to have multiple choices of how he or she wants to style their video. Another reason why CapCut is also great for recording, as it allows you to have multiple cuts of the same shot, so having to worry about having to use the same clip and going over it is not an issue.
When entering the stage of Post-Production, the best app to use would be Adobe Premier or at a push still CapCut. The reason why I would choose Adobe Premier, is because it has everything to create a film at a professional standard, when it comes to arranging and cutting out scenes from videos to create a product. However, people would rather not use Adobe Premier is due to it having a paid subscription to edit without any limitations. The reason why people would use CapCut instead is because the premium version of CapCut is cheaper by a lot compared to adobe and more simplistic. So content creators, would be able to create contents quicker than waiting weeks or months to create a video, not only does this keep their audience with them with quicker content but it also shows how people can use more than just professional software to make videos.
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