Audio Visual Industry
Industry: Audio-Visual: Using the Audio Visual Industry- use your knowledge of how a conglomerate operates from Unit 1 (e.g. 21st Century Fox) compared to an company (e.g. Warp) to discuss the type of products that each company produces.
Horizontal Integration- is a benefit of vertical integration which allows a conglomerate to distribute media across different platforms they own.
Vertical Integration- is when a conglomerate uses subsidiaries to produce, distribute and exhibit a product, giving the owing conglomerate full control of the production process.
Ownership- A conglomerate company due to it having a large income, it would be able to distribute high quality films. For example, Disney can make marvel films with CGI and high quality filming equipment to make the product look as realistic as possible. This can also be done with Star Wars, since Disney also own Star Wars, they can put enough funding into the product to make the SI-FI atmosphere as aesthetic as possible for their audience. An Indie company would struggle with this, because they will not have enough funding to have good quality CGI and other graphics making the product look poor compared to a conglomerate company. For example, Warp Films have created low budget films such as Little Birds, Ghost Stories and many more, that u would not normally find in cinemas, but might find in other streaming platforms. Disney use Horizontal Integration as they use platforms they own such as Disney Plus to stream their own products to their audience which includes Pixar, Star, Star Wars and Marvel.
Adaptation- Adaptation is when a company has there product distributed in more than one way. This can be done with a video game, comic or anything else that is separate to the original product. For example, Star Wars was first produced as a film in 1977, and was later then distributing comics to create non-cannon content fort the fans to enjoy reading. The reason why companies would create comics of action and SI-FI films is due to the events taking place in those comics can have no impact on the current films that are released. This allows the producer to create new stories and characters that the fans have never heard of and can create a completely new era that the fans would want. Also, some products like Resident Evil a popular horror game franchise was turned into a film due to the high success the game had. In addition to this, Star Wars and Marvel have both collaborated with Lego and Travelers Tale to make the famous games such as Lego Star Wars The Complete Saga and Lego Marvel Superhero's. However, an independent film that Warp Films has done, is Everybody's Talking about Jamie, was first brought out as a West End Film Production, which was turned into a movie released in 2021.
Brands- Disney use cross media, as they create books that are targeted at a younger audience. These books are typically based around films they have created in the past, and created another aspect of that chosen product. For example, Disney could make a book based around Beauty and the beast, while having it targeted to an audience of girls from the ages of 4 to 8, as the book would have simplistic short words for them to read much easier. Also, Epic Games use cross media to promote their products, as they use their own website to showcase the latest games. For example Epic Games could promote their game Fortnite to their audience which are both male and female from the ages of 12-40, as their Pegi rating is 12 and above. However, they also use social medias such as Instagram and X which are both popular apps for that teenagers and adults use to browse media of their interest. However, Disney also have films that are based at different ranges of audiences. For example, the film Frozen is targeted at a younger female audience from ages of 5-12, as it gives them a set of characters along with the protagonist being someone they aspire to be. However, Disney also created another product such as Mandalorian which would appeal to a male audience from the ages of 13-30, as it gives them a protagonist who was a bounty hunter, who would later become a leader of survivors of a fallen army.
Audience Pleasures- . Disney keep their audience entertained and updated with their website. For example, Disney UK has Inside Out 2 as the first thing you see when you open up the website, as at the moment it is their most recent film, and would like to have their audience to know about it instantly. The reason why Inside Out 2 would link to audience escapism, is because the audience gets to discover other peoples thoughts and feelings which can bring them a sense of grief and relate to that character. However, Inside out also creates moments that allows parents and their child to communicate as the film itself goes over topics that can be seen as relatable and emotional to both parent and child, that would cause them to talk about what they have just witnessed in the film. Also, the website promotes musical productions of their products, such as Lion King has its own musical in London. The website also consists of upcoming films that are coming out, which allows their audience to. create early hype around these projects. However, Epic Games keep their audience entertained who are into video games, as on their social media, Epic Games allows their audience to see upcoming games and other features for the current games to ensure they stay modern and do not become out dated, which is why they would announce new updates for their products. Examples of products they would showcase on their website would be games such as Fortnite, and Rocket League, as these two games are their highest grossing games.
